LANDMARK LOGO
OBJECTIVE
The objective was to choose a famous landmark and design a logo for a fictional festival based on that landmark. I chose the Rialto Bridge in Italy and branded the logo around an antique road show event.
First Rendering
I studied the shape of each to see if that might spark any interesting concepts. The Taj Mahal could be tied with a summer ice cream event, the Eiffel Tower I related to something involving Italian food. I would later decide to develop an idea involving the Rialto Bridge in Italy.
Second
The Rialto Bridge was my best option because the shape clearly resembled that of an old antique telephone. By this stage I was trying out different color combinations. I focused the colors around warmer tones.
Third
The last stages were mainly focused around small details.
